Work
Experience
2026 - Present
Marketing & Brand Strategy Projects — Schulich School of Business
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Conduct consumer behaviour research and marketing strategy analysis through coursework and group consulting projects.
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Developed a Women’s Wellness trend analysis project, analyzing consumer motivations, digital behaviour, and cultural influences on wellness consumption.
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Created brand strategy recommendations using frameworks such as brand architecture, consumer insights, and brand positioning.
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Presented strategic insights through professional slide decks and marketing presentations.
2023- Present
Customer Service Supervior-Loblaw Companies Limited (Toronto, ON)
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Support in-store promotions and marketing initiatives in a busy retail environment.
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Observe customer reactions to pricing changes, product displays, and promotions, building a stronger understanding of consumer purchasing behaviour.
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Assist with organizing promotional materials and ensuring displays are properly set up.
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Manage multiple responsibilities while maintaining strong attention to detail during busy shifts.
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Collaborate with team members to deliver a positive customer experience.
2022-2022
Tim Hortons- Team Member
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Assisted with in-store execution of national promotions and seasonal product campaigns.
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Worked in a fast-paced team environment focused on efficiency and customer satisfaction.
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Helped maintain a positive customer experience during high-volume service periods.
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Gained experience observing how marketing promotions influence purchasing behaviour.
Education
2025- Present
Schulich School of Business | Master of Marketing
Currently completing the Master of Marketing program at the Schulich School of Business at York University in Toronto. Coursework focuses on brand management, marketing strategy, and consumer behaviour. Through group projects and case studies, I analyze brand positioning, marketing campaigns, and consumer insights while presenting strategic recommendations using data and research.
2020-2024
York University | Bachelor of Arts (Specialized Honours) – Cinema & Media Studies
Studied storytelling, media strategy, and audience engagement. My coursework explored how media and marketing messages influence consumer behaviour and how brands communicate through different digital and visual platforms. Developed strong research, analytical, and presentation skills through written reports and academic projects.
Skills
& Expertise
​• Campaign Coordination & Promotional Support
Experience supporting in-store promotions and marketing initiatives in retail environments while observing consumer responses to pricing and promotions.
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• Marketing & Business Tools: Microsoft Word, Excel, PowerPoint, and Google Workspace for organizing data, creating presentations, and communicating marketing insights.
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• Digital Marketing Fundamentals
Basic knowledge of SEO, digital marketing strategy, and online content promotion.